Spirit Airlines Bookable Billboard

We turned a simple ad placement into the "Bookable Billboard," a live Times Square experience where we gave away 100 chances to win free round trip tickets over the course of an hour. To keep the crowd’s attention, we created 100 unique jokes, games, and dynamic challenges with no looping or repeats. For an entire hour, we successfully stopped commuters in their tracks - in the most over-advertised place on Earth, generating over 10,000 scans and over 120k organic social impressions in just 60 minutes